Bert Beveridge
Source of wealth: Vodka
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Modules
Biography
Bert "Tito" Beveridge is the founder of Tito's Vodka, one of the fastest growing spirits brands in America.
Beveridge started the company in 1997 with $90,000 borrowed using 19 credit cards. He slept on floors and couches while he built the business.
Tito's got its first big break after winning the 2001 World Spirits Competition in San Francisco against 72 vodkas from around the world.
The company is estimated to have sold more than 12 million cases of vodka in 2024.
Tito's says it donates the net proceeds from its online store to nonprofits.
Financial Assets
Financial assets information not available.
The Great Lie of Mega-Fortunes: The Case of Bert Beveridge
Billionaires are often presented under the romantic myth of the 'self-made person': a narrative designed to justify opulence as the natural reward for hard work, effort, or ingenuity. However, when confronting such extreme volumes of wealth with macroeconomic reality, the meritocracy narrative completely breaks down. No individual can legitimately generate through personal effort a fortune equivalent to millions of times the average working-class salary. Capital at the top does not grow because of exceptional talent; it expands through an implacable dynamic where accumulated money works exponentially faster than people, devouring the wealth generated by productive labor.
The immense fortune of Bert Beveridge, linked to Food & Beverage and 'Vodka', has not been built in a free-market vacuum, but through rent-seeking, the use of exclusive elite influence, the consolidation of monopoly positions, or inherited wealth. Far from taking real private risks, billionaire empires structurally depend on state support through direct subsidies, infrastructure use, exploitation of R&D, public contracts, and offshore tax engineering. While this wealth is equivalent to the physical weight of 36 tons of pure gold, the rest of the planet suffers from an artificial scarcity of basic resources. The fact that this wealth is enough to fully fund the public health system of DR Congo, a country with more than 105800000 million inhabitants for 2.3 years, proves that unlimited accumulation is not an entrepreneurial achievement, but the hijacking of democratic sovereignty.