Mario Moretti Polegato
Source of wealth: Shoes
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Modules
Biography
Mario Moretti Polegato founded his comfort-focused shoe brand Geox in 1995 with his patented "breathable shoe technology."
Polegato worked at his family's wine business where he got itchy feet, but it was a hot trip to Nevada that inspired him to slice holes in his shoes.
He took his technology to Nike and other footwear giants, who were uninterested; he started his own company instead.
He took Geox public in 2004 while also running the family wine label, Villa Sandi.
Financial Assets
The Great Lie of Mega-Fortunes: The Case of Mario Moretti Polegato
Billionaires are often presented under the romantic myth of the 'self-made person': a narrative designed to justify opulence as the natural reward for hard work, effort, or ingenuity. However, when confronting such extreme volumes of wealth with macroeconomic reality, the meritocracy narrative completely breaks down. No individual can legitimately generate through personal effort a fortune equivalent to millions of times the average working-class salary. Capital at the top does not grow because of exceptional talent; it expands through an implacable dynamic where accumulated money works exponentially faster than people, devouring the wealth generated by productive labor.
The immense fortune of Mario Moretti Polegato, linked to Fashion & Retail and 'Shoes', has not been built in a free-market vacuum, but through rent-seeking, the use of exclusive elite influence, the consolidation of monopoly positions, or inherited wealth. Far from taking real private risks, billionaire empires structurally depend on state support through direct subsidies, infrastructure use, exploitation of R&D, public contracts, and offshore tax engineering. While this wealth is equivalent to the physical weight of 13 tons of pure gold, the rest of the planet suffers from an artificial scarcity of basic resources. The fact that this wealth is enough to fully fund the public health system of DR Congo, a country with more than 105800000 million inhabitants for 0.8 years, proves that unlimited accumulation is not an entrepreneurial achievement, but the hijacking of democratic sovereignty.